{"id":953,"date":"2010-07-02T11:30:30","date_gmt":"2010-07-02T09:30:30","guid":{"rendered":"http:\/\/www.tachesdencre.com\/blog\/?p=953"},"modified":"2016-06-22T11:34:03","modified_gmt":"2016-06-22T09:34:03","slug":"la-nuit-du-marketing-adetem","status":"publish","type":"post","link":"https:\/\/www.tachesdencre.com\/blog\/la-nuit-du-marketing-adetem\/","title":{"rendered":"La Nuit du Marketing – ADETEM"},"content":{"rendered":"

C\u2019est en 1954 qu\u2019est cr\u00e9\u00e9e l\u2019ADETEM<\/strong><\/a> (Association Nationale des Professionnels du Marketing) pour partager connaissances et exp\u00e9riences et diffuser les techniques et l\u2019esprit d\u2019un marketing \u00e0 la fran\u00e7aise.
\nSa vocation est triple\u00a0:
\n1- organiser des \u00e9changes entre d\u00e9cideurs dans le cadre de Clubs d’\u00e9changes professionnels et de s\u00e9minaires \u00e0 Paris et en R\u00e9gions.
\n2- Assurer une veille active et informer sur les pratiques et les innovations marketing
\n3- \u00eatre la r\u00e9f\u00e9rence de la profession en mati\u00e8re de m\u00e9thodes et d\u2019\u00e9thique.<\/p>\n

L\u2019objectif principal de l\u2019ADETEM est de permettre \u00e0 ses adh\u00e9rents de progresser en permanence dans leur m\u00e9tier et de b\u00e9n\u00e9ficier d\u2019un r\u00e9seau relationnel unique de dirigeants et d\u2019\u2019experts.<\/p>\n

Chaque ann\u00e9e, l’ADETEM organise la Nuit du Marketing<\/a>, le rendez-vous estival de tous les marketers.<\/p>\n

Le 1er juillet, la Nuit du Marketing s’est tenue \u00e0 l’Espace Cardin \u00e0 Paris autour du th\u00e8me \u00ab\u00a0Ils ont os\u00e9 !\u00a0\u00bb<\/a> : bousculer la cr\u00e9ation sur internet, changer la donne strat\u00e9gique d’une grande entreprise, affirmer un leadership au f\u00e9minin, repenser un syst\u00e8me de distribution…. 4 d\u00e9fis majeurs \u00e0 l’or\u00e9e du XXIe si\u00e8cle\u00a0\u00bb<\/p>\n

Au programme, les t\u00e9moignages passionnants de :
\n\u2010 Henri Giscard d\u2019Estaing, Pr\u00e9sident Directeur G\u00e9n\u00e9ral du Club Med
\n– Aude de Thuin, Fondatrice et Pr\u00e9sidente du Women’s Forum for the Economy & Society
\n\u2010 Sven Lung, Pr\u00e9sident Directeur G\u00e9n\u00e9ral de Brandalley
\n\u2010 Georges\u2010Mohammed Ch\u00e9rif, Pr\u00e9sident Buzzman<\/p>\n

Taches d’encre a eu le privil\u00e8ge d’\u00eatre partenaire de ce grand \u00e9v\u00e9nement. Pour cette belle occasion, l’Atelier a cr\u00e9\u00e9 des goodies exclusifs : une canette d’Energy Drink relook\u00e9e aux couleurs de la Nuit du Marketing et un rafra\u00eesseur de canette marqu\u00e9e du logo Taches d’encre.<\/p>\n

Grand succ\u00e8s pour ce petit cadeau sp\u00e9cial, qui a s\u00e9duit les 350 invit\u00e9s ! Apr\u00e8s une journ\u00e9e caniculaire, l’attention a \u00e9t\u00e9 tr\u00e8s appr\u00e9ci\u00e9e \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u2019est en 1954 qu\u2019est cr\u00e9\u00e9e l\u2019ADETEM (Association Nationale des Professionnels du Marketing) pour partager connaissances et exp\u00e9riences et diffuser les techniques et l\u2019esprit d\u2019un marketing \u00e0 la fran\u00e7aise. Sa vocation…Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,12],"tags":[51,250,48,251,129],"class_list":["post-953","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-activite","category-objet-activite","tag-cadeau","tag-canette","tag-evenement","tag-goodies","tag-marketing","post_format-post-format-image"],"acf":[],"yoast_head":"\nLa Nuit du Marketing - ADETEM - Taches d'encre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tachesdencre.com\/blog\/la-nuit-du-marketing-adetem\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Nuit du Marketing - ADETEM - Taches d'encre\" \/>\n<meta property=\"og:description\" content=\"C\u2019est en 1954 qu\u2019est cr\u00e9\u00e9e l\u2019ADETEM (Association Nationale des Professionnels du Marketing) pour partager connaissances et exp\u00e9riences et diffuser les techniques et l\u2019esprit d\u2019un marketing \u00e0 la fran\u00e7aise. 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