{"id":444,"date":"2009-12-01T16:53:15","date_gmt":"2009-12-01T15:53:15","guid":{"rendered":"http:\/\/www.tachesdencre.com\/blog\/?p=444"},"modified":"2009-12-02T16:53:34","modified_gmt":"2009-12-02T15:53:34","slug":"lipdub-et-storytelling","status":"publish","type":"post","link":"https:\/\/www.tachesdencre.com\/blog\/lipdub-et-storytelling\/","title":{"rendered":"Lipdub et Storytelling"},"content":{"rendered":"<p>C&rsquo;est une grosse tendance e-rh en ce moment : le \u00ab\u00a0Lipdub\u00a0\u00bb ou \u00ab\u00a0Clip promo chantant\u00a0\u00bb. N\u00e9 outre-Atlantique (\u00e9videmment), r\u00e9alis\u00e9 en plan s\u00e9quence et en play-back, le lipdub a pour principe de mettre en sc\u00e8ne les collaborateurs au sein de leur milieu professionnel afin de cr\u00e9er le buzz.<\/p>\n<p>En France, les entreprises s&rsquo;y mettent : ce nouveau support permet d&rsquo;abord de faire des \u00e9conomies de co\u00fbts de production (ce qui est un argument de poids en ce moment) et instaure un climat d&rsquo;authenticit\u00e9, de proximit\u00e9 et de confiance (ce qui est aussi un argument de poids en ce moment).<\/p>\n<p>Le Storytelling, quant \u00e0 lui, est une m\u00e9thode marketing (pas si nouvelle que \u00e7a) qui consiste \u00e0 <em>raconter des histoires <\/em>&#8230; pour influencer les consommateurs, externes ou internes. Nous vous recommandons le <a title=\"Storytelling - Blog de S\u00e9bastien Durand\" href=\"http:\/\/lestorytelling.com\/blog\/2009\/12\/01\/chroniques-du-storytelling-climategate-opa-de-la-cgt-twinings\/\" target=\"_blank\">blog d\u00e9di\u00e9 au storytelling <\/a>de S\u00e9batien Durand<\/p>\n<p>Lors d&rsquo;une conf\u00e9rence du Cercle des Paradoxes sur le sujet, Louis Dugas, l&rsquo;animateur, introduisait : \u00ab\u00a0<em>Les premi\u00e8res histoires que nos parents nous racontent permettent de nous endormir\u00a0\u00bb &#8230;<\/em><\/p>\n<p>Bref, les deux sujets sont li\u00e9s. Le lipdub raconte une histoire, cr\u00e9\u00e9 un lien d&rsquo;intimit\u00e9.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/FsRXBNjxgp4&amp;hl=en_US&amp;fs=1&amp;color1=0x5d1719&amp;color2=0xcd311b\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"385\" src=\"http:\/\/www.youtube.com\/v\/FsRXBNjxgp4&amp;hl=en_US&amp;fs=1&amp;color1=0x5d1719&amp;color2=0xcd311b\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p>Mais toute la question est l\u00e0 : est-ce qu&rsquo;on y croit ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est une grosse tendance e-rh en ce moment : le \u00ab\u00a0Lipdub\u00a0\u00bb ou \u00ab\u00a0Clip promo chantant\u00a0\u00bb. N\u00e9 outre-Atlantique (\u00e9videmment), r\u00e9alis\u00e9 en plan s\u00e9quence et en play-back, le lipdub a pour principe<a href=\"https:\/\/www.tachesdencre.com\/blog\/lipdub-et-storytelling\/\">&#8230;Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[197,196],"class_list":["post-444","post","type-post","status-publish","format-standard","hentry","category-secteur","tag-lipdub","tag-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lipdub et Storytelling - Taches d&#039;encre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tachesdencre.com\/blog\/lipdub-et-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lipdub et Storytelling - Taches d&#039;encre\" \/>\n<meta property=\"og:description\" content=\"C&rsquo;est une grosse tendance e-rh en ce moment : le \u00ab\u00a0Lipdub\u00a0\u00bb ou \u00ab\u00a0Clip promo chantant\u00a0\u00bb. N\u00e9 outre-Atlantique (\u00e9videmment), r\u00e9alis\u00e9 en plan s\u00e9quence et en play-back, le lipdub a pour principe...Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tachesdencre.com\/blog\/lipdub-et-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Taches d&#039;encre\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Taches-dencre-LAtelier-qui-se-d%c3%a9tache\/202015649333\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/yoni.sellam\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-01T15:53:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-12-02T15:53:34+00:00\" \/>\n<meta name=\"author\" content=\"Yoni SELLAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@yonisellam\" \/>\n<meta name=\"twitter:site\" content=\"@tachesdencre\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yoni SELLAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tachesdencre.com\\\/blog\\\/lipdub-et-storytelling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tachesdencre.com\\\/blog\\\/lipdub-et-storytelling\\\/\"},\"author\":{\"name\":\"Yoni SELLAM\",\"@id\":\"https:\\\/\\\/www.tachesdencre.com\\\/blog\\\/#\\\/schema\\\/person\\\/c4ac312053f3f2f36f72295f057c304a\"},\"headline\":\"Lipdub et Storytelling\",\"datePublished\":\"2009-12-01T15:53:15+00:00\",\"dateModified\":\"2009-12-02T15:53:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tachesdencre.com\\\/blog\\\/lipdub-et-storytelling\\\/\"},\"wordCount\":205,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tachesdencre.com\\\/blog\\\/#organization\"},\"keywords\":[\"lipdub\",\"storytelling\"],\"articleSection\":[\"L'activit\u00e9 du secteur\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tachesdencre.com\\\/blog\\\/lipdub-et-storytelling\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tachesdencre.com\\\/blog\\\/lipdub-et-storytelling\\\/\",\"url\":\"https:\\\/\\\/www.tachesdencre.com\\\/blog\\\/lipdub-et-storytelling\\\/\",\"name\":\"Lipdub et Storytelling - 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